Foreign multinationals see huge opportunity but tougher playing field in China

With leading economies of the world in dire shape, multinational companies (MNCs) are counting on China to deliver more of their global revenues and they believe that Beijing’s policies to raise incomes and hence consumption will create huge markets for them. At the same time, however, they are facing an increasingly difficult operating environment with competition increasing, their traditional advantages eroding and policies on technology transfer causing confusion and concern… In many sectors, China is now an emerged, rather than an emerging, market. It is the world’s largest market for cars, air conditioners and LCD-TVs, to name just a few products. No doubt, China will soon be the greatest consumer of a whole host of other goods from medicines to designer handbags.

• Asia
• BRIC countries
• China
• companies
• consumer spending
• emerging economies
• US companies

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